Shoelace
First engineering hire / operations systems
Service-delivery systems for a high-touch marketing operation where onboarding, ad setup, and campaign launch depended heavily on manual account-manager work.
- - System built: automated onboarding, Shopify/Facebook integrations, one-click campaign launch, retry logic, and operational fallbacks
- - Outcome: ad launch time dropped from about 15 minutes to about 1 minute
- - Outcome: account managers scaled from 10-15 accounts to 100+ accounts each
Why it matters for owners, operators, and department leads: when teams repeat the same handoff hundreds of times, the leverage is in the operating layer behind the work.


